It's Your Time

Breakthroughs for people aged 50+ looking for their next chapter
Start finding your purpose now.
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Find Purpose

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Rediscover Joy

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Embrace Change

Your future is calling - let’s answer it together.

The end isn’t here. But it is in sight. Is 2025 the year to identify your next chapter?
You’re done in your current role. But not done. You have more to give, maybe more to earn, certainly more to become. But you are struggling for inspiration or traction.
50+ is an age when you are rich in experience, knowledge and wisdom; what you don’t have in abundance is time.
You are not as stuck as you think you are…Prime Pivot is here to help.
We have one life. Let’s live it to the fullest.

energy, renewal, individual, fun
energy, renewal, individual, fun

Our 5 Step Pivot Process

Get everything you need to find purpose, ignite motivation and make your moves

  • 1
    Evaluate: who are you, now, at this stage of your life? What are your strengths? What drives you? What do you want?
  • 2
    Dream: re-evaluate your identity created through work to create exciting, motivating possibilities, a new identity
  • 3
    Navigate: identify values, anchors and inspiration to guide your options, to ensure ‘no regrets’
  • 4
    Delivery: make it real. Address finance, training, networking, life stakeholders - all that's needed to deliver
  • 5
    Integration: support and pathway to ensure your prime pivot stays alive in the days, weeks and years ahead
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Are you aged 50+ and...

  • Feel unsure of how to move forward but determined to find your way
  • Need impact, authenticity and a sense of balance
  • Sense there is more to life and work than your current path
  • Want to find something fulfilling and meaningful for your next step
  • Worry about the financial implications of change
  • Feel uncertain at the prospect of losing your professional identity
  • Would feel regret if you stopped your career here
  • Have an unfulfilled dream
  • Are simply not ready to be a full time retiree?

Then Prime Pivot is designed 100% for you

Are you aged 50+ and...

  • Feel unsure of how to move forward but determined to find your way
  • Need impact, authenticity and a sense of balance
  • Sense there is more to life and work than your current path
  • Want to find something fulfilling and meaningful for your next step
  • Worry about the financial implications of change
  • Feel uncertain at the prospect of losing your professional identity
  • Would feel regret if you stopped your career here
  • Have an unfulfilled dream
  • Are simply not ready to be a full time retiree?

Then Prime Pivot is designed 100% for you

Rachel Boothroyd and Treena Hales are the Prime Pivot Founders and your Lead Guides.

We bring a combined 65 years of experience—21 of those in coaching and training—to help you navigate this transition with wisdom, empathy, and proven methodologies. We’ve done this ourselves, moving from successful corporate careers to fulfilling working lives driven by purpose during this critical “prime” period of life.

We are both often asked “how did you do it?” We founded Prime Pivot to share the tools we used to pivot our careers and that we use with our clients to support them as they pivot to new areas. We want to share what we know to be true – if you are not ready for full-on retirement, this isn’t the end of your productive life, it can be the start of something even greater than you can dream of.

Backed by science and enriched by our personal journeys, we’re here to walk alongside you.

When is the right time to do Prime Pivot?

  • If you are here, it is now; you’ve read this far for a reason
  • When you feel that itch, that calling, a sense that life is tapping you on the shoulder to ask that question, do it.
  • 50+ is an age when you have so much experience, knowledge and wisdom; what you don’t have in abundance is time.
  • If not now, when?
energy, renewal, individual, fun
individual

Prime Pivot Retreats

2-7 November 2025 (5 nights)

The ideal way to get your Prime Pivot breakthrough is to invest dedicated time.
At Prime Pivot retreat you step away from the noise and gain clarity on what is next for you through our structured, proven 5 step process.

In just one week, our immersive retreats help you create a plan for your next chapter, guided by expert coaches who’ve been where you are now.

Join us in beautiful, inspiring, one of our venues in mainland Spain or Mallorca for your Prime Pivot experience. Our retreats are located in Manacor in the east of the Mallorcan countryside in an 800 year old converted finca and surrounding buildings, designed as a retreat for your comfort and relaxation.

Work together with a community of like-minded people who share your desire to break through, to define and plan the next chapter, whilst experiencing beautiful and relaxing surroundings, healthy food, a good dose of fun and some serious work on your future.
You will be assigned a coach for the duration of your retreat who will support you in 121 meetings as well as in the group setting.

Connect with people who will support you after the event and as you progress through your fresh plan for the next chapter of life.

Sign up to find out more about upcoming retreats. Book before June 2025 for early bird pricing.

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Prime Pivot Coaching

We offer the opportunity to work 1:1 with our Prime Pivot coaches to receive highly personalized and private guidance to overcome fears, silence doubts, and craft a plan tailored to your unique goals. We deliver coaching packages that help you get there. You can find out more by booking a free, 20 minute call.

How Prime Pivot Process is Different

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energy, renewal, individual, fun

The Essence of Prime Pivot

We (Treena and Rachel) were inspired to create Prime Pivot as we discussed our respective career journeys and what it means to make changes in later life. We discovered a mutual passion to change the perception of what’s possible after 50.

We both work with clients who are struggling. Struggling with purpose, struggling with the LinkedIn driven job market, struggling to know what to do next and the fear of leaving what they know. We had both been asked many times… “How did you do it?” “How did you pivot and create a new career and do so well?” “How did you know what to do?” Clearly, there are many more people than us in this age group, looking for “what’s next” and wanting to pivot.

We are living in a youth obsessed age. From every corner we are being sold the elixirs of youth in the form of creams, cars, surgery, clothes, attitude. The job market is no different. Youth, energy, “fresh outlook” are venerated. Experience, wisdom, perspective are less so. LinkedIn bots filter out applications based on “too much experience”. Many are disqualified for being “overqualified”.

The Essence of Prime Pivot

We (Treena and Rachel) were inspired to create Prime Pivot as we discussed our respective career journeys and what it means to make changes in later life. We discovered a mutual passion to change the perception of what’s possible after 50.

We both work with clients who are struggling. Struggling with purpose, struggling with the LinkedIn driven job market, struggling to know what to do next and the fear of leaving what they know. We had both been asked many times… “How did you do it?” “How did you pivot and create a new career and do so well?” “How did you know what to do?” Clearly, there are many more people than us in this age group, looking for “what’s next” and wanting to pivot.

We are living in a youth obsessed age. From every corner we are being sold the elixirs of youth in the form of creams, cars, surgery, clothes, attitude. The job market is no different. Youth, energy, “fresh outlook” are venerated. Experience, wisdom, perspective are less so. LinkedIn bots filter out applications based on “too much experience”. Many are disqualified for being “overqualified”.

energy, renewal, individual, fun

The Essence of Prime Pivot

This seems crazy. The age from 50+ is the Autumn or Fall of our careers. We have been through the testing times of Summer – challenged by metaphorical heat and drought. Those years of grind as we worked our way up, as we learned our crafts, had successes and glorious failures. Fall is the time for harvest, when we can reap the fruits of our labours with an abundance that calls for sharing. It calls for community. It is a time of bounty. When, if we look with skill and care, we see what we have grown in ourselves and can bring it forth to the world in a rich and productive way.

Our vision for Prime Pivot is that it goes beyond us to create a shift in mindset, a movement. A movement that values the experience, character, wisdom and knowledge of this time in life. Not to the exclusion of the younger generations, but for the enrichment. A movement that allows and celebrates this contribution. One that means the question you will be asked at birthday parties in your fifties is not “when are you going to retire?” but “what’s next?” And that the question fills us with excitement rather than dread and regret, enables us to put to bed those dreams we couldn’t follow earlier in our lives, enables us to scratch that long felt itch to be… a writer, an entrepreneur, a designer… whatever it may be. And we can accept that some things were only meant to happen at this stage of our lives. Only now do we have what it takes.

We have one life. Let’s live it to the fullest.

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